The meeting will be held from 9 a.m. until 12:00 p.m.

AGENDA:
• Welcome and Review of Agenda (10 minutes) – Brenton Roy
o Welcome to Guests
o Approval of June 22nd, 2018 Meeting Minutes
o New Staff

• Research Committee (20 minutes) – Dick Boushey
o WRAC Update
• Pre-Proposal Review – August 7
• Research Review – January 16-17, 2019
• Mechanization Economics Project
o Outreach Efforts
• 2018 WAVE/WAVEx
• Communications
o Progress Report - Strategic Research Plan

• Finance Committee (15 minutes) – Brett Scallan
o FY’18 Wrap Up
o Cash Flow Forecast

• Communications Updates (30 minutes) – John Sportelli
o Wine Month
• Press Release
• Influencer Mailing
• AWW Media Relations
o Internal Communications
• 2019 Tour Guide Update
o Social Media
• FY19 Strategy Overview
• Sprout Social
o Upcoming Media Relations
• Karen MacNeil
◦ International Wine Review
• Visit Seattle Partnership

• Domestic Marketing Updates (20 minutes) – John Sportelli
o Recent Programming
• PA Liquor Control Board – Chairman Selection Program Update
• Wine Awards / Red, White & Brew
• TexSom
o Upcoming Programming
• Wine Month
• Road Trip
• Drink Local
◦ Cowabunga
• SommCon San Diego

• International Marketing Updates (20 minutes) – Doug Marshall
o Updates:
• UK Inbound Tour
• Imbibe Live
• SAQ Tour Success Story
• Japan Harvest Tour
• John Isacs Inbound
• Cees van Casteren, MW (Inbound Tour Support)
o Upcoming Events
• Shanghai “Kick-Off” Program
• Nova Scotia Fall Wine Festival
o Major Program Itinerary Releases:
• AsiaTour
• EuroTour
o Important Announcement
• Export Survey

• All Other Business – Brenton Roy
o Approve 2019 Board Meeting Dates—preliminary dates presented at June board meeting
o Vote on Executive Committee—Chairman, Vice-Chairman, and Treasurer
• Incumbents: Brenton Roy, Steve Griessel, and Brett Scallan
o Vote on Committee Chairs—Research, Marketing, and Communications
• Incumbents: Dick Boushey, Steve Griessel, and John Sportelli
o Finalize Committee Assignments for FY’19—proposed at June board meeting
• Research (4): Dick Boushey, Rachael Horn, Larry Pearson, & Sadie Drury
• Finance (4): Brett Scallan, Rianne Perry, Shylah Alfonso, & Rob Mercer
• Marketing (5): Steve Griessel, John Sportelli, Brooke Huffman, Rob Mercer, & Ryan Lumaco
• Communications (4): John Sportelli, Brooke Huffman, Rachael Horn, & Shylah Alfonso

Per the Open Public Meetings Act, this meeting is open to the public.

The next board meeting will be held on November 16, 2018 at the Walter Clore Wine & Culinary Center in Woodinville, WA.