Washington State Wine Commission Board Meeting Agenda
April 14, 2017 from 9:00 am to 12:00 pm
Walter Clore Wine & Culinary Center
2140 Wine Country Rd, Prosser, WA 99350

• Welcome and Review of Agenda (5 minutes) – Brenton Roy
o Welcome to Guests
o Approval of January 20th and March 10th Meeting Minutes

• Walter Clore Wine & Culinary Center Welcome/Update (10 minutes) – Abbey Cameron

• Washington Wine Institute Update (15 minutes) – Josh McDonald

• Washington Winegrowers Association Update (15 minutes) – TBD

• Research Committee (15 minutes) – Dick Boushey
o Communications
o WRAC Update
o Washington Wine Industry Research Survey

• Domestic Marketing Updates (45 minutes) – Steve Griessel (by phone)
o FY’18 Grape & Wine Assumptions Discussion – Budget Planning purposes
o February/March Domestic Marketing
 San Diego Trade Tasting & Seminar
 San Diego Mid-Campaign Update
 Minneapolis Food & Wine
 Taste Washington Programming
• Red & White Party
• New Vintage
• TW on the Farm
• Seminars
• Taste Washington Grand Tasting
 Taste Washington Wine Month Campaign Report
 Sunset Seminar
o Upcoming Domestic Programming
 Austin Approval & Campaign Planning
 MW Tour
 Washington State Wine Awards

• International Marketing Updates (20 minutes) – Doug Marshall
o February/March International Marketing
 AsiaTour – Tokyo, Osaka and Seoul Seminar & Tastings
 Shanghai Seminar
 EuroTour – London, Stockholm, Copenhagen Seminars, Events, and Tastings
 ProWein
 In-bound Tours - Taste Washington-Canada, Nova Scotia Buyers, & Danish Importers
o Upcoming International Programming
 Mexico Seminars
 Canadian Media Tour
 IMBIBE Trade Show

• Communications Updates (35 minutes) –John Sportelli
o February/March Media Relations
 Jeb Dunnuck Tasting (Averyl Dunn)
 Taste WA media tour (Heather Bradshaw & Averyl Dunn)
 Karen MacNeil & Ray Isle hosting (Heather Bradshaw)
 Other media hosting & sample requests (Averyl Dunn)
 Media mailing – Cabernet Sauvignon (Averyl Dunn)
 Harvest press release (Heather Bradshaw)
o Upcoming Media Relations
 Wine Enthusiast Retreat (Heather Bradshaw)
 Stuart Pigott tasting (Heather Bradshaw & Averyl Dunn)
 Cross-Border AVA tour (Averyl Dunn)
o Internal Communications (Stephanie Lyon)
 Quarterly report
 Refreshed newsletter
 Tour Guide
 Communications survey
o Social Media update (Averyl Dunn)

• Finance Committee (10 minutes) – Brett Scallan
o Financials Review

• All Other Business (10 min) – Brenton Roy
o Board – expiring seat update
o Upcoming Board Meeting Dates Discussion – Jayne
 Move June 9th Board Meeting in Walla Walla to June 15th in Walla Walla
• June 9th is the last day of WSWE – staff fatigue
• June 15th is the start of Celebrate – many constituents in town for event
• There are no “official” Celebrate events in the morning
• The WWCC room is available that day, as well
• There currently are rooms available in town
 Move August 18th Board Meeting in Seattle to August 17th in Woodinville
• Trade Barrel Auction has been moved from Thursday to Friday morning, August 18th
• The WTC has no room for the 17th, however
• Columbia Winery in Woodinville is available

Per the Open Public Meetings Act, this meeting is open to the public.