Washington State Wine Commission Extended Board Meeting Agenda
November 17, 2017 from 9:00 am to 5:00 p.m.
Walter Clore Wine and Culinary Center, Prosser

• Welcome and Review of Agenda (5 minutes) – Brenton Roy
o Welcome to Guests
o Approval of August 17, 2017 Meeting Minutes

• Clore Center Update (10 minutes) – Abbey Cameron

• Auction of Washington Wines (10 minutes) – Shelley Tomberg

• Research Committee (20 minutes) – Dick Boushey
o WRAC Update
 Mid-season research progress reports
 Smoke taint survey
 Research Review
o Outreach
 Auction of Washington Wines Board Meeting/Clore Center Meeting
 ARS Grape Planning meeting/NGWI Board Meeting
 WAVE 2018 & WAVEx 2018
o Communications
 WAVE Report
 WA Grown & Research videos
 WAVE Minute

• Domestic Marketing Updates (60 minutes) – Rob Mercer
o Kroger Partnership
o Washington State Wine Month
o Feast Portland
o Road Trip: Survey Results, Testimonials, Video
o Auction of Washington Wines: Private Barrel Auction
o Drink Local Campaign
o GuildSomm Masterclass Series: Charlotte, Tampa Bay, Las Vegas, & Austin
o Austin Events: Wine & Swine, Trade Tasting, Masterclass, & Somms Under Fire
o Taste Washington


• International Marketing Updates (25 minutes) – Doug Marshall
o Grants: Specialty Crop Block award & EMP renewal
o Denmark: Multi-State Inbound Sommelier Tour & Journalist Inbound Tour
o United Kingdom: Journalist, Johnny Ray – Inbound Tour
o China: Trade Mission
o Canada: La Grande Degustation de Montreal, Success in Eastern Canada (SAQ, LCBO, Nova Scotia), & Cornucopia
o Upcoming Programs: WUSATA Seminar, AsiaTour, EuroTour, & ProWein

• Communications Updates (30 minutes) – John Sportelli
o Recent Media Programs
 Wine Enthusiast Media Results
 Bay Area, Feast Portland, and Washington Grown
o Upcoming Media Programs
 Media mailings
 Wine Advocate Seminars (Matter of Taste)
 Social Influencer Tour
 Taste WA Media Tour
 Cross-border Media Tour
 Social Media – #WAwineholiday
o Internal Communications
 Annual Report
 Tour Guide

• Finance Committee (20 minutes) – Brett Scallan
o Acreage Report press release & communications
o FY’18 KPI Review
o Grape Report Update


NOTE: At this point, there will be a shift in meeting format. No time limits have been established for each prioritized agenda item below in order to allow for a full discussion. We will break for lunch when it’s ready and return to the discussion at the conclusion of lunch.

Discussion: Prioritized Extended Meeting Topics (12:30 up to 5:00PM) – Brenton Roy

• FY’18 Strategic Plan

• Creative Concept Updates

• Media/Trade Contact Information Sharing with 3rd Parties

• All Other Business

This will be an extended board meeting and will be held from 9:00 a.m. to 5 p.m.
Per the Open Public Meetings Act, this meeting is open to the public.