Washington State Wine Commission Board Meeting Agenda
January 26, 2018 from 9:00 am to 12:00 p.m.
World Trade Center, 2200 Alaskan Way Suite 410, Seattle

• Welcome and Review of Agenda (10 minutes) – Brenton Roy
o Welcome to Guests
o Approval of November 17, 2017 Meeting Minutes
o HR Update
o February/March Board Meeting Discussion

• Finance Committee (30 minutes) – Brett Scallan
o Harvest/Grape Report Update
o Forecast Update
o FY’19 Harvest Forecast
o FY’18 KPI Review

• Communications Updates (30 minutes) – John Sportelli
o Internal Communications
 Harvest 2017
 Small Winery Benefits of Engagement
 2018 Tour Guide
 Q3/Q4Pulse Report
o Recent Media Programs
 NYC Media Event
o Upcoming Media Programs
 Jeb Dunnuck Hosting
 William Kelley Hosting
 Taste WA Media Tour

• Domestic Marketing Updates (45 minutes) – Steve Griessel
o Drink Local Campaign
o SommCon San Diego
o GuildSomm Masterclass Series: Charlotte, Tampa Bay, Las Vegas, & Austin
o GuildSomm Holiday Event in San Francisco & Chicago
o Austin Campaign
 Research
 Media Plan
 Trade & Media Tasting
 Media Engagement
 Somms Under Fire
 AFWA Grant Awards
 SXSW
 Austin Food & Wine Festival
 Live Fire
 Hot Luck
o Minneapolis Food & Wine Experience
o Taste Washington
 The New Vintage
 Taste Washington Seminars

• International Marketing Updates (15 minutes) – Doug Marshall
o Osaka, Tokyo & Seoul Programming
o Upcoming
 EuroTour
 ProWein
 Taste Washington Inbound
 Vinexpo
o Updates
 WSWE Changes
 Target Market Changes (Future of Denmark, Sweden, China and Germany)
 NWC Audit

• Research Committee (20 minutes) – Dick Boushey
o WRAC Update
 Research Review
 February 5th Meeting: funding recommendations
 March 9th WSWC Conference Call: review/approve recommendations
o Outreach
 WAVEx – March 30th: Lake Chelan
 WAVE – April 4th: Prosser
o Communications
 2017 Research Annual Report
 WAVE Report – 2nd issue goes out in February
 2018 WAVE Minute
 Wines and Vines

• All Other Business – Brenton Roy

Per the Open Public Meetings Act, this meeting is open to the public.