To help you maximize Taste Washington Wine Month, we have a digital toolkit for download below. We hope these assets will help you tell your story, energize your fans, connect with new club members, and educate your communities about why Washington is the most exciting wine region on the planet.
Taste Washington Wine Month || Digital ToolkitDownload All Items
How to Make Your Wine Month a Success
We are fortunate to have footholds for two wine months every year: in March and August. Our goal for both months is to provide a platform to help your creative marketing efforts shine, and to bring us all under one big umbrella for the largest collective impact. The more wineries doing their own events and promotions and helping to spread awareness, the more successful the whole month will be.
Use this opportunity to engage your wine club members, to reach new fans, and to partner with local restaurants and retailers in your area. We’ll be there to support those efforts by offering you branding options, giving you promotional messaging ideas, and using targeted advertising to create buzz throughout the state.
Ideas we’ve seen that work include:
• Special events for your wine club members
• Winemaker dinners with the restaurants that support you most
• Virtual vineyard walk-throughs
• Themed happy hours
• Discounts on wine club membership, case sales or shipping
• Special pours in the tasting room Social media trivia contests
• Library vintage wines only available for the month.
The options are endless, so get creative and get your message out using some of the tools provided below.
Ready to get started?
Looking for more educational materials? Reach out to Mac Pedersen at [email protected] to order pocket maps, stickers, masks, and more!