Are you a small- or mid-sized Washington winery looking to sharpen your distribution strategy—or explore new opportunities in the distribution landscape? Watch Cracking the Distribution Code, a free two-hour virtual seminar designed to demystify the complex (and ever-changing) world of distribution.
Recorded in January 2026, the webinar was co-developed by the Washington State Wine Commission and the Washington Winegrowers Association. David Flaherty of the Washington State Wine Commission moderated a panel made up of industry experts:
Kathy Byrd – Managing Partner, Real Wine Alliance
Annie Wallace Cox – National Sales Manager –West, L’Ecole Nº 41
Meghan Farrell – Portfolio Management Director, Winebow
Jeff Berg – Four Feathers
Jerred Wolff – Vice President / General Manager, Galaxy Wine Company
You can view the webinar in its entirety below. Reach out to David Flaherty with any questions.