Fiscal Year 2021 (July 2020-June 2021) was another year of innovation and growth for Washington Wine. We met the ongoing challenge of COVID-19 with creative and effective ways of promoting our industry, while ensuring the health and safety of our constituents and audiences. We continued to lean into digital strategies, hosting successful virtual events for high-level trade and media in our key markets. Our research outreach efforts migrated entirely to virtual platforms and this shift was again met with an incredible increase in attendance, making research results more accessible and equitable for our community. We ran numerous fresh campaigns via social channels, reimagining what can be used as a megaphone and amplifier in the digital space. This year was also an ideal opportunity to reimagine and rebuild the Washington Wine website (, constructing a robust and comprehensive tool for our industry that now serves as an interactive tourism map, revamped directory of all wineries and vineyards in the state, and rich resource center for our constituents, consumers, trade, and media.

Download the report above to read the full overview of FY2021.

Annual Report //