Guided by our mission, the Washington State Wine Commission remained focused in 2025 on advancing the reputation and long-term growth of Washington wine. By fostering collaboration among growers, wineries, researchers, and trade and industry partners, we invested strategically in marketing, research, and partnerships that support innovation, deliver value, and strengthen Washington’s presence in domestic and global markets.
This annual report highlights our efforts across core program areas—trade partnerships, consumer and trade activations such as Taste Washington, WAugust, and a focused walk-around tasting and seminar in Miami. We focused on meaningful communications and public relations, and continued to put a heavy emphasis on viticulture and enology research. Each program is designed to strengthen market presence, support industry collaboration, and advance the quality and competitiveness of Washington wine.
Download the report above to read the full overview of 2025.