Fall brings the cozy vibes and there is nothing better than spending time with others, sharing a bottle of wine and just hanging out. We’ve joined together with Come Over October, an award-winning national campaign created by wine journalist Karen MacNeil and PR veterans Gino Colangelo and Kimberly Noelle Charles DipWSET, the campaign focuses on encouraging gatherings throughout October, celebrating the power of wine and how it brings people together.
We want you to join in the celebration of togetherness and create your own marketing campaign using the Come Over October (COO) toolkit or the assets WA Wine created specifically for this campaign (below).
WHY COME OVER OCTOBER?
COO was created to remind people of the joy that comes from sharing a bottle with friends and family. It celebrates community, connection, and the simple act of spending time together. In a world where schedules, stress, and commitments can make it feel impossible to slow down, COO encourages carving out space for the moments that matter most – the ones that bring real joy to life.
HOW TO COO:
COO was created to remind people of the joy that comes from sharing a bottle with friends and family. It celebrates community, connection, and the simple act of spending time together. In a world where schedules, stress, and commitments can make it feel impossible to slow down, COO encourages carving out space for the moments that matter most – the ones that bring real joy to life.
TOOLS AND RESOURCES:
CREATE.
Download social graphics from the COO toolkit, or – even better – create your own with the free tool Canva, using your photos and logo. Don’t be intimidated! Canva is super user-friendly, and fun to play around with. All of these graphics were created with Canva in a short amount of time. Or if you feel short on time but still long to join in, just repurpose our social graphics.
SHARE.
Post on your social channels, and tag @wa_state_wine and @comeoveroctober. We’ll help amplify the message all month long.
BE A PART OF IT.
Remember: this is an action-driven campaign. Show your audiences how you COO. Maybe it’s a quick glass at an impromptu harvest dinner with your crew. Maybe it’s pizza and bubbles at 2 a.m. while you wait for the last tonnage to press. However you COO, share it with the world.
And don’t forget—it’s cozy season. Create experiences that bring your community together: trivia nights, fireside hangs, sweater parties, s’mores under the stars. Whatever feels right for your tasting room guests and wine club members, lean into it and make it memorable.
COO WA WINE | TOOLKIT
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Come Over October is a movement to remind people that wine is meant to be shared. Through the simple act of sharing wine, we share other things that matter — generosity, caring, and a belief that being together is an essential part of human happiness.