We’re kicking off Home for the WAlidays: A WA Wine for Every Holiday Table — a statewide campaign celebrating the season (and the bottles that make it brighter). The campaign will highlight how Washington wines pair perfectly with holiday gatherings big and small, and we’d love for you to join in.
To make participation easy, we’ve created a digital toolkit with ready-to-use assets, sample captions, hashtags, and key messaging.
Read on for tips on how to make your WAlidays sparkle.
Home for the WAlidays draws its inspiration from our summer campaign, WAugust, and was designed to help the industry easily activate around the holiday season. The campaign celebrates the adventurous spirit of Washington Wine — with stunning photography that captures the outdoors, exploration, and the laid-back charm of the Pacific Northwest.
Purpose & Goals
The goal of Home for the WAlidays is simple:
To inspire our industry to tell a unified, joyful story about Washington Wine during the holidays — a story that feels true to who we are.
By joining in, wineries can:
- Boost visibility with ready-to-use creative assets
- Engage new audiences on social media
- Tie into a statewide campaign that celebrates our shared identity
- Showcase the diversity of Washington’s wine regions and winemakers
Ultimately, this campaign helps ensure that when people think about holiday gatherings, they think about Washington Wine.
Download the toolkit | Get creative with the digital toolkit. Add the logo to your own favorite WAliday themed photo, add the signature line to your emails, or use the banner image in your next newsletter.
Post your favorite #WAlidays moment | It takes the momentum and collaboration of our industry’s collective voices to make a lasting impact. By posting and sharing WAlidays, you join us in amplifying the message.
Tag @wa_state_wine and use #WAwine and #WAlidays | Don’t forget to tag us in your WAliday moments so that we can share with our 130k strong social audience.
Home for the WAlidays | Digital Toolkit
Download All Items
This campaign is about more than festive photos — it’s about community. Home for the WAlidays invites us all to celebrate what makes Washington unique: our sense of place, our connection to nature, and our shared love of great wine.
Because no matter where the holidays take you, there’s truly no taste like home.
And always remember:
A WAliday table doesn’t have to look a certain way. Maybe it’s a tailgate before the big game, a snowbank after a ski run, or a coffee table full of takeout and laughter. It could be a park bench, a beach blanket, or your favorite spot on the couch.
Wherever it is and whoever it’s with — that’s the WAliday spirit.
Family, friends, coworkers, neighbors, or maybe just your dog curled up at your feet. Any table. Any place. Any reason to raise a glass.
That’s Home for the WAlidays.
