This holiday season, Betz Family Winery has teamed up with Russell Wilson and Ciara’s Why Not You Foundation, as well as Safeway and Albertsons, to help tackle the issue of hunger and support children and families in need due to COVID-19.

They launched an exclusive “Let Russ Cook” apron designed by local Seattle artist Enjoli Izidor, which will be delivered alongside a recipe for Russell’s favorite homemade mac and cheese. All proceeds from the aprons will benefit Why Not You Foundation’s commitment to United Way’s Ride United program to deliver food and necessary resources during the pandemic.

Russel Wilson cooking during ‘Let Russ Cook’

“We have always felt that the holidays should be centered around giving back to the community. We are proud to be partnering with Betz Family Winery and Safeway to help United Way’s Ride United create a meaningful impact for those most in need this holiday season. Why Not You Foundation strives to create initiatives that align with our core pillars, and we really wanted to give this our personal touch for families to enjoy.” — Russell Wilson and Ciara

The aprons will also be sold online, at alongside Betz Family Winery’s 2017 The Untold Story, a Washington Cabernet Blend, made from some of the most famous vineyards in Washington, that will also benefit the Ride United program to provide resources to food insecure families in Washington and beyond. 

The Untold Story is a wine with a purpose. Our mission is to inspire our customers to reflect on and share their Untold Stories, then follow their dreams with courage and conviction by taking bold action. It’s about making a difference. We are at one with the ethos of the Why Not You Foundation and are delighted to partner with such a worthy cause.” — Bridgit Griessel, President of Betz Family Winery.

The wine is now available for $35, the apron for $15, and an additional package option to gift both products for $50. You can see more info and purchase them at

Steve & Bridget Griessel, owners, Betz Family Winery

About Why Not You Foundation

Founded in 2014, Russell Wilson and Ciara’s Why Not You Foundation is a nonprofit dedicated to fighting poverty through education, empowering today’s youth to lead with a why not you attitude. The foundation supports student access to equal education opportunities, children’s health and food security initiatives. Its mission is to equip today’s youth with the skills and opportunities to become tomorrow’s leaders. In Fall 2020, the foundation announced its first Why Not You Academy, a school that blends real-world applications with classroom learning. Learn more at www.whynotyoufdn.orgShare Article